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Media Calls
Whitney Fleming Environics Communications 203-325-8772, ext. 11 [email protected] |
Xpedite
Marion Bartholomew Xpedite/messageREACH 800-333-0568, ext. 7387 [email protected] |
XPEDITE LAUNCHES MANAGED INTERNET E-MAIL DIVISION
Market Leader in Fax Distribution Announces MessageREACHSM and its new management team
EATONTOWN, N.J. (April 11, 2000) -- Xpedite, a global leader in information distribution and a subsidiary of PTEK Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), today launched MessageREACHSM, a new Internet-based enhanced e-mail division. MessageREACH will be led by Xpedite’s current President Max Slifer, who has more than two decades of electronic document distribution industry experience, and Matt McGill, who most recently was with Naviant (www.naviant.com), a precision e-marketing company that marries online data with offline statistics. Slifer and McGill will immediately begin to build a management team of Internet experts for MessageREACH, which can be found on the web at www.messagereach.com.
MessageREACH is an Internet-based e-mail service that provides control, tracking, security, personalization, automated administration and large capacity for high volume e-mail applications. The division was created in response to the increasing demand for e-mail outsourcing services. A recent study by GartnerGroup projects by 2001, the North American market for outsourcing messaging services will grow to $2.56 billion.
"As e-mail volume increases, companies need a partner like MessageREACH for our expertise in delivering e-mail and eMessaging through our robust and highly scalable hosted solutions," said Slifer, President, Xpedite. "Our MessageREACH services give companies a solution that will take the strain off of its IT resources to help them manage the large volumes of e-mail they currently send and receive. In fact, the online direct marketing e-mail business is projected to be more than $5.4 billion by 2003. These new outsourced managed e-mail applications in areas like eMessaging, eMarketing and eCustomer Care will allow our customers, which include 40% of Fortune 500 companies, to maintain control of their e-mail infrastructure while gaining cost savings and increased reliability, functionality and accountability. As the only company with an international infrastructure, we can quickly lead the market with our MessageREACH services to enable our customers to intelligently manage e-mail communications."
Forrester Research projects that by 2001 businesses will receive 25% of all customer contacts and inquiries via e-mail. It’s estimated that the total volume of outsourced e-mail messages will rise from 3 billion in 1998 to more than 250 billion this year. Total e-mail volume is projected to grow to over 25 billion messages a day by 2005.
Xpedite currently is the worldwide market leader for enhanced fax services. MessageREACH expects to leverage their experience and relationships to immediately dominate the enhanced e-mail market. "With more than a decade of experience and sales expertise, Xpedite will remain a leading player in the enhanced messaging marketplace," said Maury Kauffman, managing partner of the Kauffman Group, a fax technology and services analysis firm. "Xpedite’s existing customer base, global sales presence and technological excellence will guarantee them an advantage in the new enhanced e-mail market."
MessageREACH has been developed to initially provide three levels of e-mail distribution services:
messageREACH
delivers multiple attachments and provide extensive reporting.
messageREACH+
broadcasts text messages containing MessageREACH URLs for each recipient,. linked to a document on the MessageREACH server. When an intended recipient retrieves the document, MessageREACH+ records that action and reports it to the customer.
messageREACH+ ClickTo
distributes messages with unique URLs for each broadcast recipient, but the URL goes to a web site, not a document. MessageREACH ClickTo then provides customers with reports detailing who clicked on the URL’s, offering the ability to track exactly who visits the customer’s web site, and when.
About PTEK Holdings, Inc.
PTEK Holdings, Inc. (NASDAQ: PTEK) is a network of leading Internet and business-to-business service providers. The Company's PTEKVentures investment unit has ownership interests in Healtheon/WebMD (NASDAQ: HLTH), S1 Corporation (NASDAQ: SONE), USA.NET, Webforia, Derivion, i2Go and BuyTrek. PTEK's operating units include Xpedite, Voicecom and Premiere Conferencing. PTEK leverages the technologies, management expertise, market channels and capital of its network to drive growth and promote market leadership throughout its operating and network companies. PTEK Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com. Editor’s Note:
For Investor Relations-related inquiries, please contact:
William Lewallen
Director, Investor Relations
PTEK Holdings, Inc.
404-504-2461
Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in PTEK's forward-looking statements, including the following factors: PTEK's ability to manage its growth and to respond to rapid technological change and risk of obsolescence of its products, services and technology; market acceptance of new products and services, including Orchestrate(R); development of effective marketing, pricing and distribution; strategies for new products and services, including Orchestrate(R); competitive pressures among communications services providers may increase significantly; costs or difficulties related to the integration of businesses, if any, acquired or that may be acquired by PTEK may be greater than expected; expected cost savings from past or future mergers and acquisitions, may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of PTEK's strategic and other distribution relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; possible adverse results of pending or future litigation; risks associated with interruption in PTEK's services due to the failure of the platforms and network infrastructure utilized in providing its services; risks associated with the Year 2000 issue, including Year 2000 problems that may arise on the part of third parties which may effect PTEK's operations; risks associated with expansion of PTEK's international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which PTEK is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which PTEK is engaged; and changes in the securities markets may negatively impact PTEK. For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 1999.
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