TRAVEL / PROMOTIONS

CHALLENGE
Distributing e-mail travel promotions to targeted audiences on a daily basis and tracking the results of individual campaigns

SOLUTION
messageREACH^SM provides a Web-based, Campaign Management solution that includes database hosting, message delivery, tracking, response collection and graphical reports illustrating results

ENDORSEMENT
"messageREACH's Campaign Management Service puts detailed information at our fingertips that enhances our customer relations and improves the results of our promotional campaigns. It has been a cost-saving solution."

RESULTS

	Increased Web site visibility and traffic
	Greater volume of sales/bookings
	Higher rates of repeat travel and frequency by customers
	Faster close-outs on last minute offers
	Constantly updated database of highly-qualified consumers for offers listed on the Web site
	Increased agency membership

This company supports a Web-based network of nationwide travel agencies, providing information on vacation destinations, lodging, transportation and other related services with a database of e-mail addresses for 150,000 consumers and 9,000 travel agents. In an effort to entice visitors to its Web site, the company sends daily e-mail promotions with special offers such as cruises to tropical getaways. The challenge is to improve the tracking and monitoring of results from these promotions, enhancing customer satisfaction with more relevant and appealing offers and increasing the volume of sales and bookings for agencies listed on the Web site.

Solution

messageREACH provides campaign management tools and services that enhance results immediately, hosting the company's database and delivering attention-getting e-mails with embedded hyperlinks to the company's Web site. messageREACH tracks the "click through" activity of individual recipients, updates the database and prepares detailed reports that are retrievable online.

Process

messageREACH provides the customer with a user-friendly, Web-based interface for access of tools and services that help with the creation of promotional documents in HTML. Our software tool, the intelliSEND SM Wizard, also enables users to create and send promotions in multiple formats to virtually guarantee display capability by every recipient. Our Campaign Management staff is available to assist with proper placement of images and embedded URL links and to help with segmentation of the lists based on demographics and preferences.

As recipients of e-mails "click" on individual URLs to visit specific destinations on the Web or to "pull" separate stored documents for viewing, messageREACH records the activity in a report. These reports may be retrieved online at any time and results can be presented in easy-to-read graphs and charts. All returned e-mails due to outdated addresses and requests for removal from distribution lists are also collected and the database is updated.

Summary

messageREACH enables Web-based companies to build, launch and track highly-effective promotional e-mail campaigns with report analysis that improves the focus and success of each campaign.